Have you ever been wondering how can hotel reviews reflect on a business?

Nowadays of technology and easy access to the Internet, as well as greater competition in the market, it is essential to have positive hotel reviews and be part of the popular accommodation facilities for tourists.

But it is also important that your accommodation is the best choice for them.

Reviews are very important for the rating of the accommodation capacity, but it happens that guests are more than satisfied with the service and stay and everything that includes your hotel, but still do not write reviews.

Although they did not write a comment on their stay, be sure that whenever they are in your city or area, your accommodation will be their first choice.

There are many ways to get a satisfied guest.

Below there is an actionable list and infographic of the 10 Best Tips for Positive Hotel Reviews.

Tips for positive hotel reviews infographic


The First impression of the Hotel is the most important

Yes. We do not have a second chance for a good first impression.
Make a WOW effect! When the guest enters for the first time in your Hotel to be stunned, and make that effect to continue every time.
Small details can do a lot:

  • The Hotel’s image
  • Good lighting
  • Reception in a prominent place
  • Greenery
  • A well-marked entry
  • Pleasant atmosphere

Be creative, have something special that you will be recognizable and after which the guests will remember you. Make the guest feel important and valuable.

Invest in your welcome team to get more reviews

Whether it’s a concierge, receptionist or front office manager, they are all the first contact with the guests. Most of the time and most of the Hotels are the receptionist who has the first contact with the guests, so they are often called the face of the Hotel.

As important as the first impression of the Hotel, it may be more critical of how receptionists welcome and check out guests from your Hotel.

A friendly smile and a kind word can do a lot when welcoming and sending guests.

I will give you the most commonly used phrases when welcoming guests to the Hotel, and they can do the magic with guests:

  • Welcome, we are glad that you are here
  • Welcome, it’s a pleasure to have you in our Hotel.
  • Welcome, how great to see you again (it is the regular guest or it comes for the second time)

What we have found out is that one of the few phrases the guest will remember while staying at your Hotel is “Welcome”

While the guest is waiting to receive the key from his room, to increase confidence and improve the experience of the guests it is advisable for the receptionist to have a brief chat with them.
Here are some examples of starting a conversation:

  • What brings you to the area?
  • How often do you visit our city?
  • Have you stayed at our Hotel before?

Also, we must not exclude the behavior of a receptionist-guest when leaving the Hotel.

Checking out the guest with kind words is also very important.

While preparing the guest’s invoice, the receptionist may have a small talk to find out what was the stay of the guest.

For example:

  • Did you enjoy your stay?
  • How was your stay?
  • It was a pleasure to have you as a guest in our Hotel!
  • We are looking forward to having you as our guest!
  • Don’t forget to review us!

Exceptional service for Positive Hotel Reviews

The first rule that I’m following is:

“No matter how many stars your Hotel has, always offer 5-star service. -HotelReader”

You will never mistake if you follow this simple rule, and you will undoubtedly get positive feedback from the guests.

Train your employees, do not spare it, it always pays off. Let the employees know that they will not tolerate wickedness and arrogance towards the guests. The guest is always right, even when he is not.

And even you as managers need not allow yourself to contradict the guests, nor to enter into conflict with them, however much the guest is wrong and offends your hard work and labor.

The safety of the guests is important. Make sure the Hotel is safe and that the guests will not have problems with violent people in the Hotel, thefts, etc.

Have quality foods in a creative way. During this time of intense competition, it’s challenging to compete for quality survival and earning money at the same time.

So use all the tools from the internet to get new and creative ideas for your Hotel. Make changes from time to time. The regular guests will notice it positively.

Free Wi-Fi

We live in a time when the Internet is a necessity for every person. To have a free internet is what every guest wants.

But to have free internet with a fast and secure connection is that which the guest will indeed be grateful to you.

Often guests complain about a poor internet connection and how they failed to do an important job while staying in the Hotel, because of the lousy internet signal. Do not let them write negative reviews just because of the Internet.

Free breakfast

It is imperative for the guests to have Free breakfast. Always, offer a free breakfast for all, which will be included in the price of their stay.

Make a breakfast menu, keep several different types of meal, as guests would have more choice. This is more suitable for Hotels with less capacity.

Of course, if you have a large Hotel, a different breakfast for each guest would not be practical.

But if you run a small Hotel, a super option is a breakfast menu chosen from the list. The guests will appreciate this.

Bonus tip:
While the guests are waiting for the breakfast, leave the premium made menu on the table so they can be amazed by the choice of food that your Hotel Restaurant offers.

-This alone increases the chances for them to come back to your restaurant.

Comfortable beds and quality linens

In this section, I will tell you don’t save money on these two significant things. We want satisfied guests, and we will get if they have a quality sleep.

One of the most common complaints of guests is that they had a small and inconvenient bed in their Hotel room. This can be a result of negative hotel reviews.

For those having a vintage style accommodation, that does not mean having old and unmanageable beds.

Whatever what kind of style is your accommodation, always try to have comfortable mattresses and pillows.

Quality bedding is also a contribution to quality sleep and comfort.

Always have pure white cotton linens, please do not use softeners with strong odors on the sheets. Still, take care to be flawlessly white and to have good ironing. It is desirable that the towels are of high-quality terry, but it’s on you to decide what color they should be.

Would you like to sleep on a bed from which the spring is coming out, or on bedding that is so transparent that it can be torn at any moment?

Clean rooms for even more positive reivews

Clean and tidy rooms are obligatory in every Hotel.

Pay attention to the detail, do not overload the furniture room, so that it is easier for cleaning.

Have new and simple furniture.

Follow every day the situation of the clean rooms. Ventilate the rooms after each departure of the guests.

Unclean rooms, dust, dirty toilet are things that guests quickly notice and interrupt during their stay.

Nobody wants to pay a place, for example, 100$ per night and sleep in the dust and then to expect positive hotel reviews

Pay attention to the AC and the dust inside it. Don’t let the guests breathe that dust.

Check your electronic devices regularly to see if they are working

You need to have at least one employee electrician who will be in charge of all the electronics in the Hotel.

Most often AC doesn’t work properly or not enough. Either it is too warm in the room or the winter is cold. Keep under control those things, in order not to have negative reviews for your Hotel.

Make sure there is always hot water. If you have an electric kettle in the rooms, make sure it’s functional. Often check the lights bulbs, my advice is to check every day.

Quiet room

No traveler in the world does not want a quality sleep and a quiet room.

Make sure each room has good soundproof, the windows to be well closed to avoid the noise from the outside, especially if your Hotel is among the restaurants and bars in the city.

Make sure the newly arrived guests who will check in, later on, do not disturb the other guests in the rooms.

Also for those who are late returning to their rooms, ask them to keep quiet in the hall.

Write this in the Hotel’s policy list and place them in the proper place where everyone can read it.

Offer something complimentary

  • Coffee
  • Tea
  • Bottle of water
  • Chocolates
  • Room Upgrade

When the guest arrives at your Hotel, whether it comes for the first time or is a regular guest, have something to offer them for free.

That’s what the guests will remember and understand in spite of all the things that have been left over.

The offer should be modest, of course not to expose yourself to significant expenses, but to be unique and creatively offered.

This alone can get you a very nice positive hotel review

Make a plan that will guide you. Work well with your employees, use these little but critical tips and every guest you receive at the Hotel will leave satisfied.

Bonus Tip: Make a “Thank you card“!

The design is all up to your creativity, but the concept is simple: on the one side you can say thank you for visiting our Hotel, for example, and on the other side reminder them to write a review for their stay!

Thank you for reading HotelReader, we hope that these tips can help you as they helped us get more positive hotel reviews and loyal guests.

Categories: Tips


Shaun · September 13, 2018 at 8:08 pm

Well written post Emma. But i think these tips can be used to get better reviews for almost every property in our industry
Thanks for the bonus “thank you card” tip

    EmmA · September 13, 2018 at 8:45 pm

    You are most welcomed Shaun. Yeah you are right, most of them can be applied for hostels, apartments, villas or any kind of rentals. However, Hotel Managers, Owners or Hosts can easily recognize the value of these tips 🙂

Malcolm Rimmer · March 16, 2019 at 2:48 pm

That is a good tip especially to those fresh to the blogosphere.

Simple but very accurate information… Thank you for sharing this one.
A must read post!

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